How to use your expertise to solve your client’s problems

YOUR UNIQUE STORY AND EXPERTISE
Often times, our ideal client is very similar to a version of ourselves in the past. We have learned through our own experiences, work, research, and training to overcome an obstacle that we want to help others with.

If this is true for you, think carefully through the different steps that you went through on your journey. Then, document below what the different steps were in your journey and what experiences, support, knowledge or
capabilities helped you overcome each step along the way.

WHAT MAKES YOU AN EXPERT?

We all know the traditional ways that expertise has been defined: college courses, degrees, certifications, completion of trainings, membership in accredited organizations to name a few. There is nothing discounting all of these traditional methods of knowledge gathering and proof of capabilities. And, in the marketing world, they each have their place in helping potential customers feel confident with their purchasing decision.

Questions to consider:

• Where does your ideal client hang out or congregate (online or offline)
• What kind of current situation might they be looking to fix when they search for your help
• What kind of events do they go to?
• What do they search for online?

“YOU ARE AN EXPERT IF YOU HAVE SOMETHING IN YOU THAT SOMEONE ELSE WANTS TO LEARN AND WILL HAPPILY PAY YOU
FOR.” – SCOTT DINSMORE

But, expertise comes in many shapes and forms. Do not discount your own expertise that comes from your unique personal journey and life lessons. You are an expert in anything you can provide a solution to others for.

Your ability to communicate and share that expertise is entire up to you. You do not have to know more than anyone else on a topic, you only need to be a few steps ahead of the people you are helping to be valuable.

So, trust in your expertise. We all have more to learn. But we also all have plenty to give.