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It was a chilly afternoon, the kind where the golden leaves danced outside my window,…
It was a chilly autumn morning, the kind where the air is crisp and the…
I had lunch with a friend a few weeks ago who was working through some…
I have 14 Pinterest boards. Three are public for the shop. The rest are secret—and…
Sunday, January 12th, 9:14 p.m. The kids were finally asleep. I had my goals printed…
Last Tuesday I sat at the kitchen table at 10:07 p.m. with my phone open…
CONNECT WITH YOUR TARGET AUDIENCE Your personal brand should match with the style and tastes…
YOUR UNIQUE STORY AND EXPERTISEOften times, our ideal client is very similar to a version…
Your ideal client is often the most narrow way to define your audience, and can…
The more specific you can get about who your ideal client is, the better you…
