3 questions to focus on your business value
WHAT EXPERTISE DO YOU HAVE THAT HELPS OTHERS?
When you are thinking through your current expertise, service(s), or desire to help people, it is useful to define each area of service in terms of the problem it solves. In marketing, this is referred to as the “pain point.” The
stronger and clearer the pain you address, the more compelling your service will be.
WHAT ARE THE PROBLEM(S) YOUR SERVICE OR EXPERTISE RESOLVES?
WHO HAS THESE PROBLEMS THAT YOU WANT TO HELP?
Creating a concise statement about what you do can help you get extremely clear on your value proposition.
I help ____ (describe your target audience) who ____ (describe the problem they need help with) by ______ (describe how you help them).